MSC Dissertation

Examining the developments of product placement in UK TV dramas from 2002 to 2012.

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MSC Exams

Wow, what a shock that was, four exams for my MSC marketing and I hadn’t done an exam since the first year of my undergrad! When asked which I do better in; coursework or exams; I tended to say coursework. But, after getting distinctions in three out of the four exams, I would be more inclined to say exams now. I achieved over 70% in Consumer Behaviour (Jan 2013), Branding & Communications (May 2013) and Product Policy & Innovation (May 2013), but not so well in Marketing Theory (Jan 2013) – but hey, I still passed!

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B2B

B2B Coursework

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Marketing Research

Illegal Music Downloading: A Qualitative Research Report

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2012 in review

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 2,000 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 3 years to get that many views.

Click here to see the complete report.

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Dissertation

My dissertation, of which I got a first on!

Consumer Attitudes towards Advertising and other Promotional Tools during Post-Modernity (2626231)

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Protected: Games Maker 2012

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Audience profile & recommendations

Audience profile

Age: 20

Gender: Either

Faculty: AD or EC

Students who are proud of their university like Source. If they have the skills they like to support the station technically. If not, they interact online with the station. They aren’t regular listeners but when they do it is either before or after lectures. They enjoyed chart hits, rock and indie music but also occasionally listen to dance or rap. They like music to be a main feature in their radio listening but enjoy chat from presenters and news bulletins.

 

Ways to improve Source

  • Better communication of it’s existence
  • Make it clearer how to listen
  • Put the ‘listen now’ link on sites that get most student traffic whilst they work – Moodle, Portal, Locate.

 

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Filed under 341MC, Coursework from Third Year, Source Radio - Assignment 7

McCan Erickson – Persimmon Homes

Brief for Persimmon Homes Easter campaign:

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Filed under 341MC, Coursework from Third Year, McCan Erickson - Assignment 9

3 Festival Stand

The 3 phone network aims to challenge the way that people use their mobiles and think of innovative ways for people to use their phone networks to make their mobiles more enjoyable. This needs to be reflected in the stands for 3 which we are to be set up at festivals (for the purpose of these examples we use Reading Festival). We came up with some fresh ideas which will help 3 to advertise and market to new potential customers:

1) A lot of people enjoy taking photographs at festivals and so we could offer a professional photograph which would then be uploaded to the 3 Facebook page. Alike to those taken in nightclubs, they would have the 3 logo and “Reading Festival” in the corner which would then be seen by the friends of people tagged in the photos.

2) A giant inflatable number 3 will be thrown into the crowd, which will then start to surf over the crowd so that when people watch the festival on television or on the big screens they will be reminded of the brand again, which mean low-cost television advertising as well as fun for people at the festival.

3) The data challenge- we challenge the festival public to try to use all of the minutes, internet data and calls available on the free Sim cards we provide throughout the festival time period (3 days): the people who use most will win the first few months of their next 3 contract completely free. This will help spread word that the 3 stand is actually present at the festival and encourage people to sign up to contracts if they are winners. If they are not winners, we may still have their details such as their emails or phone numbers for future marketing.

4) People are challenged to give out 3 wristbands and have to take photos of people wearing 3 wristbands which will also be uploaded to Facebook- these ‘ambassadors’ will receive a few months contract free and the people they take pictures of will have professional photos too.

5) ‘Free 3’ wristband. Wristbands are given out to festival goers that cannot be removed. If they wear for the duration of the festival, then they go to their local ‘3’ store and get free data of their choice; calls, texts, internet or a Wi-Fi dongle with internet data on. This means they are wearing it around the festival and promoting ‘3’ and consequently get something when they’re home for doing it.

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Filed under 3 - Assignment 2, 341MC, Coursework from Third Year