Audience profile & recommendations

Audience profile

Age: 20

Gender: Either

Faculty: AD or EC

Students who are proud of their university like Source. If they have the skills they like to support the station technically. If not, they interact online with the station. They aren’t regular listeners but when they do it is either before or after lectures. They enjoyed chart hits, rock and indie music but also occasionally listen to dance or rap. They like music to be a main feature in their radio listening but enjoy chat from presenters and news bulletins.


Ways to improve Source

  • Better communication of it’s existence
  • Make it clearer how to listen
  • Put the ‘listen now’ link on sites that get most student traffic whilst they work – Moodle, Portal, Locate.



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Filed under 341MC, Coursework from Third Year, Source Radio - Assignment 7

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