Category Archives: Professional Experience

My Professional Experience so far.

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BBC’s Flog It!

I was a steward for the BBC during their recording of ‘Flog It’ at Coventry transport museum. It involved ushering the general public and looking after their hospitality. I assisted the researchers and the hospitality of the off screen experts.

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Filed under Professional Experience, Work Placements

Report and print advert

My coursework pieces from a first year module.

The first piece is a group report:

141_coursework-_report

The second part of the coursework was an advert (created individually) based on the report:

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Filed under 141MC, Coursework from First Year, Production, Professional Experience

Marketing the Arts and Event Management

I undertook a module on Arts Marketing during my first year of university and my coursework is below:

Arts-Marketing-Strategy

In my second year I took a module on event planning, of which my coursework is as follows:

Planning A Successful Event

Insert for figure eight – Registration Form

Insert for figure nine- Sponsorship Form

Insert for figure ten – Questionnaire

Finally, in my third year I completed an Event Management module, and below is my coursework:

Coursework from 3rd year Add+Vantage module

Event Plan

Insert for Figure 2

Insert for Figure 3

Insert for Figure 5

Insert for Figure 7

Insert for Figure 9

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Filed under Production, Professional Experience

Atherstone’s Heritage

Currently (August 2011 – present) I volunteer at my local heritage centre. The group is made up of volunteers who meet once a week and log the heritage of the town (Atherstone). My role there is a marketing based one, I help update the website and Facebook account. I have also begun a blog to keep track of the heritage’s exhibitions and also the oral histories; of which I have edited the recordings.

Website: http://www.atherstonesheritage.com/

Facebook: http://www.facebook.com/AtherstonesHeritage

Blog: http://atherstonesheritage.wordpress.com/

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Filed under Professional Experience, Work Placements

The Belgrade Theatre

For my work placement after my first year I chose to work for the Belgrade Theatre in Coventry. My placement was in the marketing/communications department. I decided on the theatre because I thought it might be the profession I would like to be in after I graduate. So therefore I wanted to gain knowledge of what working there would be like.

My work experience placement was also both enjoyable and beneficial. In the marketing department at the Belgrade Theatre I worked as part of a team and I felt treated like an employee not just a work experience student. Being welcomed into the team gave me a much richer experience as I experienced what it was like to work in the team. For the six weeks I was there I settled into my own routine and responsibilities as a marketing assistant. In my time there I also witnessed what the other team members; marketing director, marketing manager, marketing officer, press officer and other marketing assistant; did on a daily basis as part of the jobs. I shadowed the other marketing assistant for four weeks and then was the only marketing assistant for week five whilst she went on holiday. In the first four weeks I learnt her responsibilities and in the fifth week I was able to take them on as my own. In my time there, some of the things I learnt about were the marketing materials and how they are organised and displayed front of house. I also assisted in the creation of the direct mailings and e-flyers. At the time I was there the new brochure was being created so I helped on that as well. I also got the chance to learn how the box office worked and completed a shift as a box office assistant.

I thoroughly enjoyed my time at the Belgrade. I was a part of their department there and I liked working as part of a team. I learnt how one person’s responsibilities benefit the work of the whole department. I also enjoyed the week where I got to carry out the duties I had learnt by myself. Being at the Belgrade helped me to work in a team but also to work independently. It also showed me how many different considerations must be taken into account when creating marketing materials for a theatre; accessibility etc. I felt like I grew up whilst I was there and could have quite happily stayed there as an employee.

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Aberystwyth Arts Centre

I worked at the Arts Centre in Aberystwyth in the Marketing department for two weeks; 18th July – 29th July 2011. I really enjoyed my time there and it was nice to work in a small team. I assisted with market research, data analysis and audience data capture. I also helped to fully update the website with details of the new season and updated the social networking site. I assisted in the distribution and display of print and proof-read the draft of the new season brochure. Finally, I helped with the direct mail and mail merge. I thoroughly enjoyed my time there and I have been invited back – which I may well just do!

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Filed under 201MC (Professional Experience), Professional Experience, Work Placements

202MC – A city where new meets old

 When visiting the city of Cardiff, the first and most obvious place to visit is the Castle. Built in approximately 50AD, the Roman Fort is the original heart of the castle; now the Norman Keep after being re-built in 1091 by the Normans; but since renovation and expansion the castle has built up over 2,000 years of history. The castle has been home to many noble families and consequently many prisoners; the most famous being William the Conqueror’s son Robert Curthose; but the most notable family was the Bute family of which the castle became their home in 1766 up until the 1930’s. Since then it has belonged to the city of Cardiff and has taken it’s place as a tourist attraction. The castle boasts the original fort which still stands today and once the 200+ steps have been climbed, a beautiful view of the castle and the city can be seen. The view from the top shows how the castle fits in with the city and how new meets old, with the castle but metres away from the impressive and modern Millenium Stadium.

As a tourist attraction in Cardiff, the castle attracts thousands, sometimes millions of visitors each year. But aside from this, the castle also provides an ideal location for filming. The most recent being ‘Doctor Who’.



‘Doctor Who’ used the Wartime Tunnels in the castle, because despite being hundreds of years old, they are still in excellent condition and the length of them gives The Doctor plenty of room to run! The castle is perfect for any ages and most races. There is an audio tour which gives you a brief history of different sections of the castle and grounds which can be obtained free of charge. When walking around the castle apartments, there are notes in several languages that give a history of the individual rooms.

Brochure – Inside the castle apartments

As well as the history for the older children and adults, the younger children can enjoy the castle too. They can see where ‘Doctor Who’ was filmed and explore the castle and it’s grounds. Whilst sitting on the grass in the sun and perhaps enjoying a picnic, the buildings make great drawing material for the children. Below are some examples displayed in a newsletter.

News and Reviews

News and Reviews (PDF)

The castle sits authoritatively next to the dominant Millenium Stadium. This juxta-position of the two buildings next to each other illustrates how new meets old in the city of Cardiff. The 2,000 years of history of the castle is in binary opposition to the new stadium at only 12 years old. In much the same as the castle, the stadium attracts a wide range of visitors; from rugby fans to ‘Take That’ fans; young and old. Despite the stadium not long embarking on it’s history-making, it still makes an impact on the city of Cardiff. From a great amount of locations within the city, the large white arms loom above buildings; even the castle; and can seem to be touching the walls of neighbouring structures.

Another local attraction in Cardiff is the National Museum. An old but beautiful building, the museum is the setting for more juxta-posing of new and old together. The museum displays contemporary work such as ‘Wildlife Photographer of the year 2010’ alongside older works like that of Graham Sutherland. A new exhibition of Graham Sutherland’s work opens at the museum on 11th June.

Cardiff Observer

As mentioned in the article, ‘Doctor Who’ has also filmed at the museum as well as Cardiff Castle. ‘Doctor Who’ is a recurring theme for the city of Cardiff, with many city locations used as a backdrop for filming.

Another building in the new meets old of the city, is the Cathedral. An un-assuming building that fits into the city with the greatest of ease, yet with a 200 year history and still a relevant building today.

The city of Cardiff has recently built a new city library. The library was opened in 2010 and now describes itself as ‘not just a place full of books but a cultural experience’. The library has upgraded and modernised, yet still performs the functions of an old-fashioned library. Whilst there are many books, there are also computers, audio books, CD’s, DVD’s, listening hubs, video rooms, meeting rooms, children’s level and a reading and relaxation area. The library has become a more predominant feature for the community. The library is a further example of new meets old; the old function of a library and it’s books meets the new cultural and community functions within the library. Whilst the library is a new building doing some old things, the city hall is an old building doing new things. The city hall is an impressive Edwardian building and, like the castle, belonged once to the Bute family. The city hall relinquished it’s duties as a place for the council to meet and now the council chambers can be hired for various events such as wedding receptions, press conferences and meetings. The assembly room can also be hired out and is used for community events. The rooms in the city hall boast rich architecture and show how the city hall was once a powerful building within the city. Both the library and city hall are old traditions, but seem to be changing as they develop their place within the new or old parts of the city.


The library and city hall are often locations for events. These events are open to and attract the local and surrounding community. They are inclusive to everyone. The upcoming event at the library is a dance festival.

Library Press Release

New and old are considered binary opposites, however the city of Cardiff suggests that binary opposites can work together both in contrast and also to complement each other. Cardiff is a city with years of history, yet it still has a a cosmopolitan atmosphere. The history is a part of the city, but it does not impact on the contemporary parts of the city. There is something for everyone; young, older, history lovers or people wanting to watch an event. The city really does combine the past and the present and they exist perfectly as one and are there for whichever you may want to discover, whenever you want to discover it. This photograph sums up Cardiff’s new meets old perfectly:


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Filed under 202MC, Coursework from Second Year, Production, Professional Experience

Car Advert

This is my final advert for 201MC:

http://www.youtube.com/watch?v=OLOPl34Tckk

 

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Filed under 201MC (Professional Experience), Coursework from Second Year, Production, Professional Experience

Oca-Loca Press Conference

Oca-Loca is a carbonated soft drinks production company who recently announced the closure of their factory in Badwindton, UK to relocate production to Dong Guan, China. This happens since the severe decrease in revenue last year due to a crisis in Belgium where 100+ school-children fell ill from drinking Oca-Loca drinks.

Press Release

Press Invitation

Agenda

Welcome Note

Speech to be delivered by PR Manager

Speech by the Operations Director

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Filed under 241MC, Coursework from Second Year, Production, Professional Experience