The ‘Meal Deal’ at point of sale can appear confusing to some customers as they assume the only products in the deal are the ones displayed on the ticket despite the products having stickers and the shelving being colour-coded to inform them further.
A solution to the confusion could be to remove the product images from the ticket and replace with a colour coded sticker system. The main’s could be red stickers, the snacks green stickers and the drinks either black stickers or ‘black bay’ – the shelf tape coloured black.
The ticket could then display that mains are ‘any red stickered product’, the snacks ‘any green stickered product’ and the drinks ‘anything from the black bay’/’any black stickered product’. This would then mean the customer would not have to look at the ticket to see which products were in the deal, but on the shelf to look for appropriately coloured products. Therefore items moved about the shelf would be easily identifiable to the customer.
The artwork as it stands:
Suggestions to improve the artwork:
The green border could surround the whole advertisement.
‘Now in store for a limited time only’ could be split and the ‘now in store’ at the topin the green banner and ‘limited time only’ could be made into a red box with white writing (like ‘half price’ on the print).
Co-Op’s Facebook and Twitter accounts to be included in the bottom banner, as well as the Co-Op website.
Finally, the dates of when the wine is in-store should feature at the bottom of the advert.
Here is the print draft of the leaflet:
Revisions to be made in accordance with the brief:
There is no ‘as seen on TV’ logo on the JP Chenet wine on the print but the brief says there should be.
The Doritos dips offer continues until the 6th March but the leaflet does not state this.
Unsure if the leaflet should include this, but the three items; Flash, Herbal Essences and Pampers; have a P&G Olympic ticket giveawayon the brief, but this is not written on the print.
Haagen Dazs ice cream and the Thorntons collection box have an ‘as seen on TV’ logo on the print, but not on the brief – should this be there?
The Thorntons offer continues until 17th April, but this is not stated on the print.
Finally, the Co-Operative mandarins are on offer until 6th March, but the print states 14th February.
Task 1: Print – Leaflet; sign off the national leaflet. Use the brief to establish what is missing from the leaflet.
Task 2: POS – Point of Sale. Recommendations for improvement of communication for the ‘Meal Deal’ at POS. Where are we? What could be improved?
Task 3: Artwork – Use Co-Op brand guidelines to amend the artwork.
1) Sign off the leaflet – use the brief, what is missed in the leaflet?
2) POS – meal deal recommendations. Looking at where we are now, what could be done to improve communications?
3) Use Co-Op brand guidelines to amend the artwork.