Category Archives: Coursework from First Year

Coursework from my first year of university

Report and print advert

My coursework pieces from a first year module.

The first piece is a group report:

141_coursework-_report

The second part of the coursework was an advert (created individually) based on the report:

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Filed under 141MC, Coursework from First Year, Production, Professional Experience

Silent Film

The third project for122MC was a silent film, here is ours:

http://www.dailymotion.com/video/xdan28_silent-movie-for-love-of-money_school

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Filed under 122MC, Coursework from First Year

Music Video

As part of 122MC we had to make a music video using a poem, here is ours:

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Final Letter to Self 2010

Letter-to-self-2010

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Filed under 101MC, Coursework from First Year

When Harry Met Sally 4/5/2010

 <- my programme

Having never seen a play on stage before it was a new experience. And after getting past the fact they weren’t going to start singing at any minute as this was not a musical, I really enjoyed it. Sarah Jayne Dunn and Rupert Hill were fantastic as the leads Sally and Harry, even the American accents. The supporting cast were excellent too. I think the fact that there were only six cast members altogether made it better, as you didn’t get confused between who was who. The whole production flowed and the scene changes were perfect. It was all thanks to the promotion of the theatre tour, else I would have never known it was taking place. Due to the main stars Sarah and Rupert promoting their new roles by taking part in television interviews (and mny love of daytime TV) I saw their interview and learnt that the production was taking place. This lead me to book tickets, despite having never seen the original film, all because they promoted the play and presented it as the genre I enjoy watching. It really was a brilliant night out and a brilliant production, despite the fact that even after seeing Girls Aloud in concert, Dancing on Ice live, Grease and Sleeping Beauty at the theatre I am still not used to the fact there are actual people in front of me (more than likely due to the extensive amount of television and cinema we now emerse ourselves in). Furthermore it secured my idea that I would like to work in theatre promotion (advertising/marketing). I too will be able to be part of intorducing and re-enforcing people’s love of the theatre.

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Filed under 101MC, Coursework from First Year, Other Posts

Radio Advert

The first of our 122MC assignments was to create a radio advert for a product of our choice. We chose an alcoholic shot drink, called ‘Slam’. We chose the name as it is onomatopoeia of the sound a shot glass makes when you slam it down on the bar. It is aimed at teenagers and young adults, predominantly male students. Here is our advert:

http://www.facebook.com/?ref=logo#!/video/video.php?v=10150193991745377&oid=115355381822749

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Dancing On Ice 27/4/10 & 2/5/10

On 27th April 2010, I went to see Dancing on Ice the live tour at Nottingham Arena. I went for many reasons; the first being Ray Quinn and Fred Palascak! I also went because I love the show on TV and wanted to see after buying the previous tour DVD’s how it transferred into a live show and if it was as good as on the DVD. The final reason, was because Torvill and Dean originate from Nottingham, so it was their hometown. I was not disappointed. The whole atmosphere was fantastic and the skating amazing. The show is divided into two halves, the first similar to the television show, but the second half is brilliant as it includes the professionals skating both with and without the celebrities. This gives you a chance to see how amazing the professionals are, in particular Fred & Melanie Palascak. The celebrities perform their favourite routines from the TV series along with some new ones and Jayne Torvill and Christopher Dean perform and they are truly fantastic. The whole show was amazing and the only disappointing part was not getting to see Ray Quinn skate Bolero.

Photos: http://www.facebook.com/amberneat.91?ref=profile#!/album.php?aid=2061892&id=1153591252

Videos:

Professionals performing –

Ray & Alexandra –

I actually enjoyed it so much that I went to see it a second time at Birmingham on 2nd May 2010! Which was even more fantastic. The seats were front row and so ridiculously close the the skaters. Their speed over the ice made it impossible to take photographs and you could even hear the blades on the ice. The atmosphere was electric and every single performance amazing. I must admit the best part for me though was shaking Ray Quinn’s hand at the end! An amazing afternoon.

Photos 2/5/10: http://www.facebook.com/?ref=logo#!/album.php?aid=2062517&id=1153591252

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Filed under 101MC, Coursework from First Year, Other Posts

163MKT Group Coursework

163mkt-cw2-final

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Filed under 163MKT, Coursework from First Year

Cadbury World 22/4/10

On 22nd April 2010, me, Carley Bartlett, Chris Thornton and Beth Hamer went to Cadbury World. Went to see how such an iconic brand/company had developed and how it works now and in particular we went to see the advertising section.

Photos: http://www.facebook.com/?ref=logo#!/album.php?id=1153591252&aid=2061526

Videos: http://www.facebook.com/amberneat.91?ref=profile#!/amberneat.91?v=app_2392950137

After the talk we had in our lecture from Dave Pegg and after Cadbury featuring so highly in the advertising museum in London, we felt we had to visit Cadbury itself to find out more. There it gives a complete history of the company, who ran/runs the company, how it the chocolate is made and how the making of it has developed. There is also, most importantly for us, an advertising section, showing adverts from past and present and a pretty amazing working model version of the famous gorilla advert (see bottom of the page). From an advertising/marketing point of view, it is interesting to see how the company developed over the years. They promoted themselves to workers by giving them superior working and living conditions, something that promoted their image as a company. They started off with very simple marketing ideas, using bright and extravagant shop windows to attract their customers. Then, years later they began advertising and this has progressed in so many ways. The adverts have moved on from the jingles and gimics, to focusing on the company image and product content. But most predominantly, creating adverts people will remember. Now Cadbury creates a talking point, their adverts create a buzz, most probably why there is a working model as people still love this advert and it is probably one of their most famous and successful. They also use so much more technology in their adverts compared to earlier adverts, reflecting the changes in media and audience expectations. It was a thoroughly enjoyable day to learn about Cadbury as a company, re-live and re-visit the adverts and of course, the free chocolate!

http://www.facebook.com/amberneat.91?ref=profile#!/video/video.php?v=1426191532149

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Dave Pegg from Cadbury’s 18/03/2010

Thursday 18th March 2010, Dave Pegg Artwork team manager for Cadbury’s in-house design studio, came in to speak about Design, Marketing and Advertising. He spoke about how he had, since leaving sixth form and university, gone on to do a variety of jobs within his discipline which culminated 12 years ago in securing a job at Cadbury’s. I agree that his varied jobs before are all brought together in his job now: illustrator, printer, designer and sculptor all built up to being an artwork manager. They all assist in being able to design and oversee campaigns and launches, some of which have seen staggering success rates.

It was interesting to learn that Cadbury’s design studio was in-house, but it makes sense when you learn that they produce 4,500 design pieces a year worth £9 million; more than all the advertising agencies in the UK put together; which would be impossible to contract out. So quite rightly it is dealt with in-house, enabling them to keep up with the market and also to keep the hefty budgets down in cost as much as possible. Also, as they work in an advance of between 1&½ to 2 years through strategic planning, which would be impossible to control and keep up with if they were dealing with an agency.

Dave Pegg also described and showed some of the adverts for Cadbury’s over the years and how they have changed and progressed. John Cadbury created the first advertisement in 1824, this would most definitely have been something nobody had seen before. Adverts for products did not really exist before then, so would have been something that caught the consumer’s attention and combined with his attractive shop windows would be something the consumer would remember. In 1866, the strength of the product, how Cadbury’s is a premium brand was first introduced. This was the birth of the brand identity. Back then it was backed-up by medical testimonies, which now cannot be used, but instead the idea of the product being ‘Fairtrade’ is highly pushed. There are themes that run throughout Cadbury’s advertising over the years, reinforcing brand identity with the consumer; reminding them that Cadbury’s is the oldest and best. In 1928, Dairy Milk became the largest selling chocolate product which showed John Cadbury’s work had paid off. This resulted in an investment into the advertising, something which is extremely evident now. Cadbury’s have ensured 500,000 saw the cinema units and their special shows in the 1930’s, that the Fruit and Nut adverts increased sales by 73%, and that celebrity endorsements helped launch Wispa. Also that Cadbury World became the second most visited attraction in the UK (second only to Alton Towers), that 18million viewers of Coronation Street saw their campaigns and that £16 million was spent on the gorilla advert in 2009. When looking at the old adverts, it is surprising how things have changed, yet still seem to have stayed the same. The messages of the adverts have been re-used; in the beginning the taste and company itself were focused on, then highlight was on the taste especially when launching a new chocolate. Then there were celebrity endorsements, but now the adverts have become focused on the company and its image once again. This successfully enables Cadbury’s to promote all their products; which are so many more than you might think; all at the same time. By promoting the brand’s image, they encourage brand loyalty and remind customers why they love Cadbury’s. This is a much more effective advertising method, as they do not have to advertise all their products individually, leaving more budget for new product launches. It also helps that these adverts promoting brand image also become viral sensations. For example, the gorilla advert had ½ a million hits on YouTube in the first week. The best part being, it is free advertising.

It was a very interesting talk from Dave Pegg, it gave a real insight into the advertising at such a major company. And with such high investments in their products and advertising their products, it is no surprise that the purple on their packaging is trademarked, after all everyone associates chocolate with that classic purple.

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Filed under 101MC, Coursework from First Year, Coventry Conversations