For this piece I had to analyse a contemporary advert. I chose the new L’Oreal Elvive advert with Cheryl Tweedy (Cole).
Category Archives: 140MC
As a group we formed an advertising agency and we all took on roles, mine being Media Planner (with some creative ideas too)
We were given the following brief:
Thank you for getting in touch. Here at JoeSoap we’re really excited about our new product range launch and we’ll be very interested to see what your agency can offer.
This is a completely new range of products so we are looking for an agency to design the packaging for the product, to create a positive bran image and to come up with a national advertising campaign for the range as a whole.
We feel that your idea of a boxed gift set is very exciting and we would be thrilled to hear morer about how you would design that.
Our strategy is to launch the product range at the start of May 2010 with the intrention of making a big push for Fathers’ Day 20 June. The advertising campaign will be for the whole range up til then. After that we anticipate that we may look at advertising specific producs from the range seperately, but we will be interested to hear your views on the advisability of that.
The initial advertising budget is £800,000. The fee for package design would be additional to this and is negotiable.
Brand Champion & Marketing Director
Joe Soap For Men”
Here are the slides from our creative pitch: