Future Product

Description of product: The first model of a special edition electric flying car: the Icarus.
Limited distribution: Only 100 in the world.
Can be used for both busy city and rural roads.
Designed to be driven between hovering height and 30 metres off the ground so as to avoid traffic.
Top speed of 316mph
Aerodynamic, carbon fibre shell designed for responsive and smooth handling
No restrictions on speed from weather, traffic, or tyre friction
Nano-fibre structure ensures safety, particularly when flying at high speeds
Custom made to every client’s needs
The inflated equivalent of £2 million in 2012.

USP is the fact that it isn’t restricted to weather conditions, avoids traffic, performance isn’t affected by tyre friction and it is powered by hydrogen.

Final design – by commissioned artist James Barrie (http://bazil14.deviantart.com/) :

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Filed under 341MC, Coursework from Third Year, Future Marketing - Assignment 1

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