CityVille is predominantly played on Facebook by housewives and mothers. Therefore the main brands that could use in-game advertising for CityVille are; home services such as gas and electricity suppliers eOn, British Gas, nPower and EDF Energy, supermarkets like ASDA, Morrisons and Tesco could be used, furniture stores like Argos, Harveys and DFS, DIY stores like B&Q and Homebase, toy store Toys R US, popular family cars could feature such as Citroen Picasso, Vauxhall Zafira, Fiat Multipla, Renault Scenic and Ford C-Max and as they already featured in FarmVille – McDonalds.
The obvious way to get stores into CityVille is to make them available to build/purchase in the game. For home services, customers of the different companies could enter their online account customer reference number and unlock different items for play in the game, which in turn displays on their Facebook page that they just unlocked the items because they are a customer of that particular company.
On scoring so many points on the game, players could be given a voucher for their chosen store, which would again show up on their Facebook page, encouraging others to play to win the vouchers. McDonalds could give codes on the boxes of Happy Meals which enable you to get specific items, the ultimate item being a McDonalds restaurant, which would encourage multiple purchases of Happy Meals.
All the companies could be advertised via static adverts in the game, whereby certain buildings that are placed on the game come complete with billboards already on the side of them, featuring the companies’ adverts. The cars could be advertised as they travel along the roads in they city. A supermarket lorry could also travel by along the roads.
Finally, a helium advertising balloon; a zepplin; could be floating in the sky with a company’s logo on it.