Mock Press Conference

We had to conduct a press conference on behalf of a fictional case study. The case study was of a company called Bosco’s. They had supposedly been exposed for making their ethical fairtrade brand ‘No Logo Needed’ in sweatshops in Vietnam. Then there was “breaking news” that there had been a fire in their Indonesian factory in which 140 workers were killed. We had to act as the in-house PR for Bosco’s and call a press conference to defend the company.

Here are the items from our mock press conference press pack:

PRESS RELEASE

invitation

Agenda

Welcome Note

Speech

Mr Tsuyoshi Kawakami’s statement

Patrick McDonald’s statement

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Filed under 241MC, Coursework from Second Year

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