We had to conduct a press conference on behalf of a fictional case study. The case study was of a company called Bosco’s. They had supposedly been exposed for making their ethical fairtrade brand ‘No Logo Needed’ in sweatshops in Vietnam. Then there was “breaking news” that there had been a fire in their Indonesian factory in which 140 workers were killed. We had to act as the in-house PR for Bosco’s and call a press conference to defend the company.
Here are the items from our mock press conference press pack: