Week Two. Group discussion after 11/10/09 lecture

http://mcopenmediacoventry.org/duttyskankin/2009/10/12/key-concepts-week-twos-task/

http://jimatay.wordpress.com/2009/10/14/week-2-task-meeting/

We discussed the questions as a group and these were our ideas.

Who makes media?

  • 20th century- was producers, institutions and powerful people
  • 21st century- now it’s everyone; anyone with the technology and means to make it.  -> Indviduals rely on mass media networking sites (since creation of the internet) as a platform

For what purpose?

  • Entertainment
  • Control
  • Share information
  • Educate
  • Inform
  • Networking
  • Employment
  • Advertising
  • Escapism
  • Propaganda

How?

  • Networking
  • Product placement

How and why is it changing?

  • Desensitisation
  • More active viewers
  • Producers
  • Technology
  • Audience gratifications
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