Report and print advert

My coursework pieces from a first year module.

The first piece is a group report:

141_coursework-_report

The second part of the coursework was an advert (created individually) based on the report:

Marketing the Arts and Event Management

I undertook a module on Arts Marketing during my first year of university and my coursework is below:

Arts-Marketing-Strategy

In my second year I took a module on event planning, of which my coursework is as follows:

Planning A Successful Event

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Finally, in my third year I completed an Event Management module, and below is my coursework:

Coursework from 3rd year Add+Vantage module

Event Plan

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Atherstone’s Heritage

Currently (August 2011 – present) I volunteer at my local heritage centre. The group is made up of volunteers who meet once a week and log the heritage of the town (Atherstone). My role there is a marketing based one, I help update the website and Facebook account. I have also begun a blog to keep track of the heritage’s exhibitions and also the oral histories; of which I have edited the recordings.

Website: http://www.atherstonesheritage.com/

Facebook: http://www.facebook.com/AtherstonesHeritage

Blog: http://atherstonesheritage.wordpress.com/

The Belgrade Theatre

For my work placement after my first year I chose to work for the Belgrade Theatre in Coventry. My placement was in the marketing/communications department. I decided on the theatre because I thought it might be the profession I would like to be in after I graduate. So therefore I wanted to gain knowledge of what working there would be like.

My work experience placement was also both enjoyable and beneficial. In the marketing department at the Belgrade Theatre I worked as part of a team and I felt treated like an employee not just a work experience student. Being welcomed into the team gave me a much richer experience as I experienced what it was like to work in the team. For the six weeks I was there I settled into my own routine and responsibilities as a marketing assistant. In my time there I also witnessed what the other team members; marketing director, marketing manager, marketing officer, press officer and other marketing assistant; did on a daily basis as part of the jobs. I shadowed the other marketing assistant for four weeks and then was the only marketing assistant for week five whilst she went on holiday. In the first four weeks I learnt her responsibilities and in the fifth week I was able to take them on as my own. In my time there, some of the things I learnt about were the marketing materials and how they are organised and displayed front of house. I also assisted in the creation of the direct mailings and e-flyers. At the time I was there the new brochure was being created so I helped on that as well. I also got the chance to learn how the box office worked and completed a shift as a box office assistant.

I thoroughly enjoyed my time at the Belgrade. I was a part of their department there and I liked working as part of a team. I learnt how one person’s responsibilities benefit the work of the whole department. I also enjoyed the week where I got to carry out the duties I had learnt by myself. Being at the Belgrade helped me to work in a team but also to work independently. It also showed me how many different considerations must be taken into account when creating marketing materials for a theatre; accessibility etc. I felt like I grew up whilst I was there and could have quite happily stayed there as an employee.

Event Management

Coursework from 3rd year Add+Vantage module

Event Plan

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305MC Essay

Essay

What’s your favorite month? Why?

May

May because it’s my birthday and it’s spring. May is usually lovely weather and it’s when spring is about to turn to summer and you have all the summer months ahead of you. Everyone starts to go out more and do more things and the nights are shorter and the days longer.

Cake or pie?

Cake.

Plain and simple. Unless the pie has fruit in. But cake in general – victoria sponge, bakewell, battenburg, fruit, christmas, birthday. The list goes on.

Cake Cake Cake Cake Cake!

Would you rather be a food critic, a book critic, or a film critic?

I love food, I like books and I really like films. But I don’t think anyone takes much notice of food critics, or book critics. People just tend to find things out for themselves. Everyone has different tastes in both food and books. However people, despite liking different films, seem to listen to film critics. And film critics really annoy me. They judge people’s scriptwriting, directing, acting etc without being able to do it themselves, or most probably, been unsuccessful at doing it themselves. Why do people listen to film critics? They are so arrogant and think their opinion is superior to everyone else’s and that everyone’s should watch what they say. If I were a film critic then I could offer alternative reviews to those pretentious, conceited critics and the geeks-stuck-in-their-bedroom types and give a proper opinion instead of acting as if I hate the world and everyone in it. Besides, if I were a food critic I would gain my own body weight in a week…

Spectacle: Choose a recent media product; a videogame, TV programme, film of new story; which has both memory/history/the past and power as key themes, or key aspects of it’s narrative

“In societies where modern conditions of production prevail, all of life presents itself as an immense accumulation of spectacles. Everything that was directly lived had moved away into a representation.”

- Guy Debord

Unforgiven

Past/memory

Unforgiven displays past and memory through various things. The first is of the character of Ruth’s younger sister, there is a faded clip of her sister running, shown at the side of Ruth’s head like a memory. The dying policeman is seen as a flashback and it is clear it is in the past because of the old style uniform and the floor of the house is dirty; like it used to be when it was a working farm. This is supposed to be an explanation for the ghost in the present day.

The flashback of the police photograph of Ruth is obviously old as it is a “mug-shot” and is black and white, it is used to connect different parts of the story; his realisation that Ruth is the woman who killed his father. The photograph of Ruth’s sister as a child is clearly old since it is taken on an old camera judging by the poor quality and it is creased and folded. This shows how close Ruth was and still is to her sister, since she kept the photograph with her for the years she was in prison.

Finally, there is a flashback to the events 15 years previous. This is obviously set in the past due to the old police car, Ruth having a different hair colour, the windows are old and dirty, the dead policeman is alive and the house is yet to be renovated. The purpose of this is for an explanation of what happened; especially because the whole three episodes are situated around these events.

Power

Power is represented in both visible and invisible ways. The first is at the beginning of the first episode, a prison is a clear owner of power. The prison and the prison officer are extremely important in Ruth’s life, as they have been the controller of her for 15 years. However, Ruth is being signed out of prison, so she now has the power over her own life. The responsibility has been given to her. The signing of the release forms show the transfer of power. The car crash Ruth witnesses reminds her of the power she now has over her own life; and represents how strong this is; but it also shows the lack of power the girl involved in the crash now has; responsibility for the preservation of her life has now been given to the ambulance crew.

There is a strong emphasis on the power of the mind/imagination in that the woman believes supernatural things are happening in her home. This is shown by her eventually ending up sitting outside so as to not be alone in the house which shows how much her mind has controlled her. This is invisible power; although she voices her concerns, she has little or no control over her mind and physically she can do nothing. This is represented as an extremely powerful thing, as towards the end it is revealed it was simply in her mind (and slightly her son’s fault) and her imagination had built it up to be something it was not.

The unseen power of grief is represented also, as being strong in controlling someone’s course in life. The son’s whose father was murdered let grief take control of their lives. Instead of becoming what they wanted to be, their grief overtook them and did not allow them to reach their full potential. This is shown by the characters working in dead-end jobs.

Peer pressure and parental pressure is invisible but powerful. The character of Lucy feels outweighed by her course-mates and has a fear of letting her parents down. This pressure bears so much power on her that she attempts to take her own life.

The great power of memory is invisible, but achieves visible results. To begin with it is shown as keeping Lucy from her sister Ruth, as she has memories she just cannot reach within her mind. However, when these memories become clearer, they re-unite the two sisters. Lucy’s family also has the power to keep the sisters apart. They keep information from her and do not encourage these memories. But their power is over-ridden by Lucy’s powerful memories once they are unlocked.

Finally, Ruth has the powers of knowledge and strength. These are shown as immensely powerful because she has been able to keep the secret that Lucy pulled the trigger not her even, though it meant she went to prison. This power is so strong she does not ever reveal the truth. This can also be seen as a power of love, love for her sister.

Object/spectacle

The sense of past is similar to my object in that both share memories of family and childhood. Both share memories that can be unlocked. ‘Unforgiven’ is not connected to me of my life in terms of story, but it matters to me because I enjoyed watching it. The narrative structure appealed to me, in that there were different stories that linked together and it was all on the edge of something that happened in the past.

Debord

I think Debord is suggesting that in modern society we see everything in our lives as a spectacle. Once major things were considered spectacles, but now we see minute occurrences as major events when in actual fact on the grand scale of things they are simply insignificant. Now, things that have happened aren’t just regurgitated accounts of events, they are created in one’s mind as a representation of what happened; things omitted, things exaggerated; to become something more than they once were when telling someone else. Things that are created, especially within the media are there to impress and amaze. Nothing is original and everything has a sense of hyper reality.